Session Overview

Short-form video is one of the simplest ways small businesses can increase visibility, connect with customers, and build momentum for growth. In this one-hour BluOak Lunch & Learn, we’ll explore practical ways entrepreneurs can use video as a consistent marketing tool—without needing a large budget or production team.

This session will connect everyday marketing efforts to BluOak’s larger focus on helping businesses strengthen demand, understand their audience, and prepare for future decisions around space and place as they grow. Attendees will leave with practical tips they can use immediately to get started.

What We’ll Cover

• Why short-form video is effective for small business marketing

• Easy, realistic ways to create content using what you already have

• Practical tips to start creating videos right away

• How visibility supports customer growth and business stability

• Connecting marketing activity to long-term readiness for expansion

Designed for small business owners who want to market more intentionally while building toward their next stage of growth.